If there is someone in Bollywood who can be aptly bestowed with the title of 'Mr. Been There, Done That', it has to be none other than the evergreen superstar and megastar Amitabh Bachchan.

After having endorsed almost every brand category under the sun, this time round, according to Bollywood Hungama's reliable sources, Amitabh Bachchan has now been signed up as the brand ambassador of 'Cycle Pure Agarbatties'.

The official announcement of the same is being awaited.